(Bloomberg) — With online health insurance exchange enrollment totals behind administration projections after the botched start-up of the federal exchange, 17 state exchanges joined by an advocacy group are drawing on Obama administration allies in entertainment and sports to promote sign-ups, using social media such as Facebook and Twitter.

Pop singer Adam Levine is among the celebrities who’ll be promoting enrollment in online health insurance exchanges as part of a social media campaign kicking off today. The roster also includes television star Fran Drescher of “The Nanny,” actor Kal Penn of the “Harold and Kumar” movie series and former Women’s National Basketball Association most valuable player Lisa Leslie, according to the campaign’s organizers, who declined to provide a full list before it gets underway.

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