Millennials took a big financial hit during the recession, with wounds that are still fresh and unlikely to heal quickly, and a growing, under-utilized industry is hoping to build some new momentum.
According to the Credit Union National Association, credit unions have lately been aggressively steering marketing efforts toward the millennial generation, with very straight-forward pitches on the industrys non-profit status, and arguing that its fees and interest rates are lower than profit-minded banks and the pitch might be working. According to CUNA, credit union membership surpassed the 100-million mark this summer.
