How this benefit leader used a marketing tool to rethink his strategy

Published September 11, 2025 10:00 AM EDT 4 Min Read

Key Insight: Discover how applying conjoint analysis to benefits reveals true employee priorities.
What’s at Stake: Misaligned benefits can drive turnover and undermine competitiveness.
Supporting Data: BambooHR funds $2,000 vacation stipend, rising to $7,500 after 15 years.
Source: Bullets generated by AI with editorial review

Alex Bertin, head of total rewards at BambooHR, had a long career in finance before joining the HR and benefit space — experience he is now using to improve employees’ benefit options and optimize their use.

Paola Peralta

Associate Editor

Paola Peralta is an Associate Editor at Employee Benefit News and has been with the team for five years. She is a proud UCF journalism graduate who got her start through a Dow Jones News Fund … Read full bio

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