The boundary between voluntary and employer-paid benefit sales is disappearing in an increasingly competitive climate where more brokers are abandoning territorial patterns, suggests new research from Eastbridge Consulting Group.
The firm’s 2010 Evolution of the Worksite Broker Spotlight Report found that more than 90% of traditional employee benefit brokers sell voluntary plans, while 68% of classic worksite brokers sell employer-paid products, and that there’s now a significant overlap between the two groups.
