Amid mounting concern about the nation’s savings rate and financial illiteracy, employers face enormous pressure to move the needle on retirement preparedness. One possible solution is to tap the wildly popular gaming trend, which, in turn, can actually help make retirement planning fun and more engaging than traditional approaches to employee education.
Among the financial providers looking to make a mark, ING U.S., has released a new mobile game app designed to help build investment and retirement planning awareness for consumers of all ages. Available for free on the App StoreSM for iPhone, iPod touch and iPad, the “Struct” application leverages the power of “gamification,” which integrates game elements such as points, levels and a leader board. It also exposes players to fundamental investing concepts and terms.
