Employees don’t just want their employer to help them pay down their student loan support — now, they want help sending their kids off to college, too.
Eighty-eight percent of parents have used time at work to help their teen with homework, plan for school, prepare for college or aid in their post-high school career search, according to a recent report from educational consulting platform Empowerly. As employers look to add benefits that address the needs of the whole family, college admissions support is the next stage where employees are seeking support.
