Hyperpersonalization helps employees navigate benefits, boosts engagement

Published Updated 3 Min Read

Alight Solutions, an Illinois-based business process outsourcing company, has launched a new hyperpersonalization solution that provides employees with targeted alerts to help them make more informed decisions around their health, wealth and careers.

The app, email or text communications might nudge employees to check if they are contributing enough to their 401(k), or to remind employees that they haven’t taken advantage of their insurance-covered annual physical yet. These tools will help employees make better use of benefits and other resources available to them, says Adam Johnson, vice president in Alight’s health practice.

Evelina Nedlund
Associate editor

Evelina Nedlund is an associate editor of Employee Benefit News and Employee Benefit Adviser. She can be contacted via email at evelina.nedlund@arizent.com.


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