Gen Z may be the most tech-savvy generation in the workforce, but when it comes to understanding their benefits, many are still lost in translation.
Thirty-percent of Gen Z employees don’t enroll in employee-paid benefits because they don’t understand them, according to research from financial investment management and insurance company Principal Financial Group. Another 50% admit they use social media like TikTok and Instagram to learn about benefits — bypassing their HR and benefit leaders entirely.
