This summer I went to Disney World with my family. I wanted my kids to visit the home of the Mickey Mouse Club in person. Yes, I know they can learn about Mickey Mouse on TV and the Internet but there was something special about the in-person experience. What does this have to do with employee benefits? Let me explain.
As you find yourself working longer hours with greater responsibilities, the possibility of getting out of the office to attend benefit association meetings is probably difficult, if not impossible. However, you can probably make the time if a meeting is performed in the virtual world. But, don’t overlook the value of making time for the “brick and mortar” associations as well. They can provide a level of personalization and satisfaction not achievable in the Internet world.