Statistics show that 90% of Americans have a cellphone and more than half have a smartphone, presenting an enormous opportunity for benefits professionals to communicate and engage employees with their benefits.

"It's obviously the preferred method for employees to communicate, and if [they get benefits information through an app], they appreciate that," explained Jamie Spriggs, president of ConnectYourCare, during a panel discussion at EBN's Benefits Forum & Expo last fall. Spriggs said that apps by themselves can spur employee engagement and health improvement results. "In general, employees don't need incentives to use apps," Spriggs said.

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