- Key Insight: Discover how Gen Z and millennials are reshaping workplace retirement strategies.
- Expert Quote: Cathy Marasco: younger generations lean on HR and tools, boosting retirement optimism.
- Supporting Data: Gen Z began 401(k) contributions at age 23; millennials at 28.
- Source: Bullets generated by AI with editorial review
Young professionals have seen first-hand how expensive it can be to
More than 80% of Gen X and baby boomers regret
"These younger generations are really taking more action than the older generation," says Cathy Marasco, Nationwide's protected retirement leader. "They're using their resources and relying on HR teams and it's making them feel more positive about retirement overall."
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Much of that confidence was born from necessity, according to Marasco. Traditional pensions have
Fortunately, younger generations are up to the challenge. According to Nationwide's findings, Gen Z and millennials on average started
"Older generations had to opt in to certain benefits and services and had to make difficult investment decisions to retire comfortably," Marasco says. "But plan design is evolving and we have more tools and more advice for employees to take advantage of."
Keeping retirement simple and boosting utilization
In order to keep employees' momentum up, Marasco urges leaders to check and see if they have auto escalation and auto enroll options available, and ensure that those features are on. In addition, they should also consider offering or promoting catch up contribution options to existing 401(k) and IRA plans — not only to help their older demographic, but to ensure young talent remains supported as they age. Creating a
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"Employees want these types of solutions," she says. "They don't have many other options, meaning that [proactive benefits] creates long-term satisfaction within the workforce, which can possibly make a difference."
In the future, Marasco suspects even more
"When we make these processes easier, employees take advantage of it," Marasco says. "And when people can retire on time, they feel good about their jobs and feel good about the outcome of their futures."








