New white paper helps benefits pros decode Gen Y

Published Updated 2 Min Read

Employers looking to attract engage and retain Generation Y workers need to do their homework to see what makes this demographic group tick — their preferences and communication styles, especially when it comes to benefits.

According to a new white paper from Colonial Life, HR/benefits professionals can craft benefits effective programs by understanding several Gen Y traits:

Lisa V. Gillespie
Writer

Lisa V. Gillespie is a freelance writer in Washington, DC.


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