What better way to take lessons of branding a wellness program than from one of the top-branded companies in the world, Procter and Gamble? The producers of timeless product lines like Old Spice and Tide recently introduced Vibrant Living, P&G’s in-house line of benefits specially designed to help employees live healthier.

In 2006, P&G launched “Blueprint for Healthy Living” for its U.S. workers, its first effort at branding a wellness program. All of its programs — a Nurse 24 hotline, wellness assessment tools, personal advocacy programs, comprehensive condition management — fell under the one umbrella of a “Blueprint” logo and website, which in 2011 the company re-imagined into the global wellness initiative, “Vibrant Living.”

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