One-to-one benefits counseling during open enrollment significantly improves employees’ understanding of their benefits, according to a recent post-enrollment survey.

In a survey of more than 15,000 workers in the U.S., 96% who take part in individual counseling sessions say they better understand their benefits. Forty-seven percent of employees say personal benefits counseling sessions significantly improved their understanding.

Ninety-eight percent, meanwhile, believe having annual one-to-one benefits counseling sessions is important and 63% say such sessions are very important.

“The investment made in providing a strong benefits package is lost if employees don’t understand and appreciate what they’re offered,” says Randy Horn, president and CEO of Colonial Life, which conducted the survey.

The results are based on an online, post-enrollment survey of more than 15,000 employees conducted by Colonial Life & Accident Insurance Company since January 2010.

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