Fri., Feb. 10, 2012 9:00am EST NEW YORK (Reuters) - If you're a high-ranking executive like Apple CEO Tim Cook, company stock is your best friend. He received a reported $375 million in restricted stock for 2011, one of the largest pay packages on record.

If you're one of the 99%, though, company stock will likely play less of a role in your financial future. That's because many firms are trimming back on broader-based equity ownership programs, such as employee stock purchase plans or including company stock as a 401(k) investment option.

When it comes to equity rewards like options and grants, it's usually top executives who are cashing in. The rank and file? Not so much. The number of employees nationwide benefiting from some version of equity reward has fallen to around nine million, down from roughly 12 million at the height of the dot-com boom.

"Companies have been cutting back on who is eligible for stock rewards, because compensation consultants have been arguing for years that they should," says Corey Rosen, senior staff member at the National Center for Employee Ownership. "Those consultants work for the board and the CEO. And if someone is paying you, it's very hard to go to the CEO and say, 'You get too much, it would be better if you spread stock around more broadly.'"

In the Society for Human Resource Management's Employee Benefits Survey, for instance, only 10% of companies report having stock-purchase plans (which give staffers the opportunity to buy equity in the firm, usually at a significant discount like 15%). That's down almost half from 2008, when 19% of companies did so.

And according to human resource consulting firm Aon Hewitt, 36% of employers offer company stock on the investment menu of their retirement plans, down from 47% just two years ago.

"That's partly a reflection of risk to plan sponsors, because there's been a lot of litigation around company stock," says Pamela Hess, Aon Hewitt's director of retirement research. "A number of class-action lawsuits spun out of the Enron crisis, when many employees lost all their savings because that's what they were invested in."

Of course, given the highly volatile stock market of the last decade, having less company stock in your portfolio is not necessarily a bad thing for investors. In fact, most financial planners would likely encourage it, since employees sometimes slot too much of their retirement savings into company stock, when given the option. When paired with 'career risk' — the fact that you work at a company and get your paycheck from it — that means a lot of your eggs might reside in a single basket.

"Many companies have been looking to reduce the amount of employee assets in company stock, because of the diversification issue," says David Wray, president of the Profit Sharing/401(k) Council of America. "Some have actually put in a threshold, like 25% of your assets, beyond which you're not allowed to accumulate any more."

It seems those efforts to reduce staffers' exposure to company stock are succeeding. The percentage of employee retirement-plan assets in company stock has dropped from 19% in 2001 to 10% today. And according to analysis by mutual fund giant Vanguard Group, the percentage of plan participants who are highly concentrated in company stock — amounting to at least a fifth of their portfolio — has fallen from 42% in 2005, to 30% today.

Meanwhile, though, high-ranking executives continue to load up on it. S&P 500 CEOs each received an average of $2.6 million in stock and $2.3 million in options in 2009, according to data from the AFL-CIO and Salary.com.

Observers worry about the broader implications of those diverging trends: The towering amounts of company stock awarded to top executives, and the narrowing opportunities for mid- or entry-level employees to get some skin in the game.

"The goal should be to get as many people involved as you can," says Rosen, singling out companies like Starbucks, Southwest Airlines and Whole Foods for their commitment to broad-based equity programs. "It's much better to spread equity around, because it leads to lower turnover and better performance."

© 2010 Thomson Reuters.

Register or login for access to this item and much more

All Employee Benefit News becomes archived within a week of it being published

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access