Social media can help employers elevate appreciation for their benefit packages, but there are potential pitfalls to consider along the way to informing employees about various coverages and programs.
Employers of all sizes are increasingly using social media not just to educate employees about their benefits, but also to create meaningful social connections, notes Elizabeth Byerly, a director in the communication and change management consulting practice at Willis Towers Watson. Mobile apps and wearable devices can be utilized for friendly competitions that encourage healthy activities, she says, and instant messaging, and YouTube videos can shed light on particular initiatives.
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