Employers have experienced dramatic increases in engagement by tapping into employees' innate competitive and social drives. By using social challenges to entice employee interest in wellness initiatives, employers not only build participation, they are more likely to inspire long-term behavior changes.

"I think that if you get a program right, it's not about extrinsic motivation, such as dangling a few dollars [in front of an employee]. It's about creating intrinsic motivation, [asking employees], 'Why do I want to do this?' If I really want to change people's behaviors, I need to get them to want to do so on a regular basis," says Frank Napolitano, president and CEO, GlobalFit. Thus, he adds, "there has to be an element of competition" in wellness programs.

Register or login for access to this item and much more

All Employee Benefit News content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access