Artificial intelligence is often seen as an innovation embraced by big companies with deep pockets. But not only do small businesses have access to the same tech-driven opportunities, they may also have more of an incentive to utilize these tools.
A recent study from Deloitte and Stanford University found that 25% of small businesses are currently using AI in some form or another including chatbots, predictive analytics and marketing automation. And while that adoption may seem a little slower than large enterprises — 40% of which are using AI —small businesses have a unique opportunity when it comes to new technologies.
