Can artificial intelligence make an impact in industries built on human connection? For client-facing roles like benefit and financial advisers, the thought of embracing AI may elicit some skepticism. But with the right approach, these tools can make a valuable impact.
Ninety-eight percent of advisers believe that AI is transforming how advice is created for, delivered to, and consumed by clients, according to a 2023 study released by IT services and consulting company Accenture, which surveyed 500 licensed financial advisers in the United States and Canada. Eighty-three percent even believe AI will have a direct, measurable and consistent impact on the client-adviser relationship by early 2024.
