In a video interview last fall, Council for Disability Awareness President Barry Lundquist lamented the growing long-term coverage gap: the number of American workers protected by LTD is declining, even as claims continue to rise. Lundquist also announced the launch of Defend Your Income, an awareness-raising campaign and website of the same name aimed at informing all employees of their risk, and especially those younger workers who may be most cavalier towards it.
“[It’s] very modern and a bit edgy,” Lundquist said at the time, “something we think people are going to have a lot of fun with. It’s an engaging and interesting way to help people plan, protect themselves and take responsibility.”
