Market research firm Canalys recently projected that wearable device shipments will grow 129% year over year to reach 43.2 million units in 2015. Towers Watson and the National Business Group on Health, meanwhile, found that 76% of the employers it surveyed are exploring the use of personalized digital health technologies, including mobile health applications and fitness wearables, as well as social media to encourage greater physical activity among their employees.
So are wearable trackers just a fad? Or do they represent the future of workplace wellness? To help employers make sense of it all, EBN convened a panel of wearable wellness experts at this years Benefits Forum & Expo. The panel was moderated by Fran Melmed, founder of context, a change management and communication consulting firm. Panelists included: Andrea Dumont, senior director, product marketing with wellness vendor Virgin Pulse; Doug McClure, executive vice president of product marketing with FitLinxx, a provider of wellness applications, wireless activity monitors and health tracking devices, including the Pebble+ Activity Tracker; and Hiran Perera, CEO and co-founder of wellness vendor Walkingspree, which incorporates fitness trackers such as Fitbit into its program.
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