Although recent data from the Centers for Disease Control and Prevention showed an encouraging drop in the obesity rate among young children, overall obesity rates remain unchanged. The CDC reports more than one-third (34.9%) of U.S. adults are obese. Maintaining a healthy weight and battling obesity-related conditions such as heart disease, diabetes and high blood pressure remain a priority for many organizations.
For the Government Employees Health Association, the effort to engage plan members and change behavior started with messaging. In 2009, the GEHA started using DPS Healths Virtual Lifestyle Management, an online weight management program that helps improve obesity-related health outcomes.
