Modern technologies like artificial intelligence and machine learning are helping businesses better understand their customers. But an increasing number of organizations are now looking to these tools to help them better serve those customers, and even support and retain valuable employees.
According to a recent survey by PwC, “improving customer experiences” was the most valuable way for organizations to embrace AI in 2022, and nearly 80% of CEOs have changed or intend to change how they manage client engagement using conversational AI tools, according to technology company Accenture.
