All too often, the messages employers intend to convey aren’t the ones employees hear. For companies with a warped communications strategy, a panel of experts offered first-hand advice for becoming an “organizational chiropractor” to straighten out misaligned messaging.
“Most people believe what somebody does more than what they say,” Karen Horn, vice president of internal communications at MetLife, told attendees last week at a gathering of the International Association of Business Communicators. “Create a ‘do.’ We spend time on what the key messages are, but not much time on what we are going to do.”
