While some employers are considering a complete revamp of their health plan offerings in light of the Affordable Care Act, some benefit decision-makers may get more mileage from their health programs by trying some nontraditional communication approaches.

Wellness incentive spending from corporate employers has jumped significantly, with a 15% increase in wellness incentive spending year-over-year. A survey from Fidelity Investments and the National Business Group on Health finds employers — 95% of whom who offer some sort of health improvement program — spend an average of $594 per employee on wellness-based incentives.

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