A new decade serves as a natural reflection point to plan for the future, set new goals and reprioritize to focus on what matters most. For time-strapped working Americans, thinking about how to maximize their workplace benefits in the year ahead probably doesn’t rise to the top of their list — if it’s even on the list at all.
But employers should be focused year-round on helping employees take full advantage of the benefits they chose during open enrollment. According to industry research, on average, employees spend only 17 minutes electing their benefits during open enrollment. To provide some context, Netflix users spend an average of 18 minutes on any given day deciding what to watch. This could leave employers wondering how to get their employees to pay more attention and understand the value of their workplace benefits.
