Market uncertainty has roiled American businesses, whose bottom lines have been damaged by the economic whiplash that has come to define the last several months. It’s an environment that’s got both companies and their employees flailing, risking the well-being of even the most successful businesses — which is why business leaders need to hone in on corporate culture if they want to thrive or even survive during these uncertain times.
Corporate culture as a concept has been around since the mid-20th century, when the term became popular with management teams and corporate consultants. But few leaders understand the true value corporate culture can provide.
