The old saying, “less is more,” was originally about aesthetics — a means to advocate for minimalism in art, architecture and design. But scientifically speaking, it has a very different meaning from a consumer perspective; fewer choices can often means more sales.
It’s almost counter intuitive. Having choices is a good thing, right? We want more choices. So how can having fewer choices be a good thing? Because of something called choice overload. It describes what happens when people are confronted with too many decisions.
