Tucked inside one of the massive health care reform bills in the U.S. Senate is a provision that would raise financial incentives in corporate wellness programs based on health factors from 20% to 50% of the combined annual health insurance premium paid by the employer and employee.
Proponents of the measure believe it will help wellness programs be more aggressive about controlling costs and improving outcomes, while critics dismiss the approach as a loophole for insurance companies to penalize the most vulnerable segments of society.