Benefits Think Post-pandemic, business and benefits are all about hyper-personalization

Published 6 Min Read

Rodnae Productions from Pexels

The pandemic was a tectonic shift that changed the world. Businesses were shuttered and only essential workers were allowed to show up to the workplace. The skies over Los Angeles, where I live, became crystal clear as commuter pollution disappeared. Streets were empty. Essential workers began clamoring for hazard pay, PPP, increases in paid sick leave and job preservation. What followed was not “a few weeks to flatten the curve” that politicians promised, but 24 months that would change everything. 

I recently had the honor of being invited to participate in a webchat series sponsored by BCS Financial and hosted by Eric Silverman, founder of Voluntary Disruption, to discuss the resounding implications that COVID-19 has had on human resources and the employee benefits industry. During that conversation, I mentioned that no single event had done more to rattle the status quo of society since September 11th. 

Adam Michaels
Founder and CEO

Adam Michaels is founder and CEO of Enrollify.


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