Managing their company’s public reputation while meeting the needs of their employees is a critical function for HR executives.
The number one complaint from employees on the page of the worst-rated company on Glassdoor in 2018 was a lack of work-life balance. You can imagine how this can damage a company’s reputation, and with it the company’s ability to recruit new talent, retain existing employees, their ability to fundraise, and even their stock price. According to a recent Weber Shandwick report, 63% of a company’s market value can be attributed to its overall reputation.
