Customers and employees are a companys most important assets. Organizations spend a lot of money, through their marketing departments, trying to build relationships with their customers and prospects. They also spend millions of dollars on programs and benefits to create value and attract top talent. Yet they spend next to nothing to engage their employees, leaving them with the same ho-hum communications theyve been delivered for years. Its no wonder that according to a Gallup poll, seven out of eight employees are not engaged at work. In an age where employee retention is as critical a goal as keeping customers happy, isnt it worth the effort to make sure employees feel a passion for your product like your loyal customers do?
An employees product, of course, is made up of all the programs and services the company provides their position, their compensation and benefits, their professional growth and the companys culture. Not promoting its value among employees is like developing a new solution for your customers but not letting them know how great it is. Failing to create a connection with employees that nurtures their relationship with the companys brand and reinforces why they accepted the job in the first place leads to complacency, reduced morale, and attrition. And its simply missing the opportunity to invest in something thats guaranteed to yield a stellar ROI: satisfied, productive employees who are excited about coming to work and carrying out the companys mission.
