Benefits Think Why employee communications, engagement fail as companies grow

Published 5 Min Read

Everyone from business owners to human resource professionals and benefit managers are tuning into the conversation about employee engagement. It’s hard to ignore the evidence connecting an engaged workforce to a company’s profitability, benefit costs, and employee satisfaction, so we’re all looking for the best ways to communicate with employees and retain top talent. Yet there’s not a one-size-fits-all solution to engaging a workforce, especially when you consider the changing dynamics of a growing company.

GuideSpark expanded from 20 to 200 employees in just a couple of years, so I have personally experienced the communication growing pains of a young company. I also hear from our clients – some really large and diverse organizations – about their communications challenges. I think it’s fair to say that HR leaders across the board share the common goals of reaching employees at the right time and place and increasing participation in the myriad programs and services they provide. But companies on the rise tend to confront some particular roadblocks, like hiring groups of new employees, establishing new processes, and promoting an evolving culture. It’s hard to focus on internal communications. The good news is that if they start early with effective communication behaviors, they can take those with them as they grow.

Keith Kitani
CEO

Keith Kitani is CEO of Guidespark, an employee engagement and communication company.


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