Sales and Marketing

30 leaders whose unique client management strategies, innovative data manipulation and other industry-leading skills are transforming the field

To remain relevant regardless of the changes in the benefits landscape or state of the economy, follow these tried and true business practices.

Michelle Robleto dedicates herself to improving the benefits experience of all those she interacts with, extending client retention and firm stability.

These industry experts are making significant contributions to employee health and retirement plans.

Do not passively wait for written reviews by an occasional client or two — consider developing a proactive campaign, says columnist Jack Kwicien

Building a book of business requires multiple branches of a production department and should not rest on the back of one broker to carry business forward.

There is often a major disconnect between an insurance-focused website and what advisers are actually doing for clients.

The suburban Chicago brokerage’s benefits department has grown 600% in recent years with this Most Influential Woman at its helm.

Brokers are killing their businesses by not discussing with employers what their work is actually worth and restructuring their payment system accordingly, says Q4intellligence’s Kevin Trokey.

There are three key components to this type of thinking, says Nelson Griswold: innovation, investment and implementation.