Sales and Marketing

While many brokers consider leaving the industry in response to the changing health care environment, most agree that reform has created a huge opportunity for advisers willing to adapt.

Road to Workplace Benefits Mania: Ahead of the July conference, speaker Scott Snow says that most employers have a large health care cost problem and aren’t aware that many employees have working spouses who can be covered by their own plan.

Either way, benefit firms are consolidating and it’s important for brokers and advisers to evaluate their options and find the right fit for their agency.

Commentary: Improve external communications, including your sales system and your marketing efforts, to enhance benefit brokerages overall.

How a father and daughter benefit broker team worked together to launch a private insurance marketplace that serves small and mid-size businesses as well as other local advisers.

Several benefit brokers share their experiences with using TV ads during open enrollment 2014.

Commentary: Columnist Craig Davidson explores the future of employee benefits in the kick-off to a new series about what’s to come and how to prepare for change.

Commentary: Columnist Jack Kwicien tells you to take a step back and evaluate each client from a sales management consultant approach.

Potentially a result of complaints from consumers and increased competition on the ACA exchanges, benefit brokers may be pleased to find more options on the 2015 plans.

Employees living paycheck to paycheck need solutions from their employers to meet financial emergencies, yet most employers aren’t aware financial wellness programs and lending solutions exist or that they’re credible.