4 ways to boost sales with the ‘buddy system’

Reaching goals is easier with a buddy, whether it be a running buddy, study buddy or weight-loss buddy. As a benefit adviser one of your goals is sales, so why not have a sales a buddy? Business coach and author C.J. Hayden suggests that using the “buddy system” can boost your sales and marketing efforts. Here’s why and how to consider working with a sales and/or marketing buddy. [Images: Thinkstock].

Meeting with another person provides focus and accountability, Hayden says. “When you commit to your buddy that you will take certain steps and report back, you are more likely to stay focused on those tasks until they are accomplished.” A buddy can also offer new perspective on your progress or challenges, she adds.