5 blog ideas that will turn your readers into clients
November 21, 2014 2:49 AM
1. X things you should be doing now
This post showcases three to five items everyone should be doing on a regular basis, whether theyre a client or not. Ideally, Satterfield says, you want this to be something that isnt commonly known. For advisers hoping to attract employer clients, this could be something such as Five benefits you should be talking to your employees about, but arent. Let readers know how the strategy will benefit them and briefly mention the fuller benefits they would get if they came to see you, Satterfield instructs.
2. My mistake! Where I went wrong and what I learned
Let your readers know how you got through it and how its influenced you today. Demonstrating that you have personally experienced the pain your prospective clients are facing shows that your knowledge is more than theoretical. My wife has said to me, It would be great if you got it right the first time, just once, but the fact that Im willing to share mistakes makes my recommended solution all the more credible, Satterfield asserts.
3. Making a list (and checking it twice)
Can you put together a convenient list that employers will find relevant or useful? It could be books and articles to read, things to do, or things to avoid. And dont forget social media, Satterfield says. Maybe you could make a list of groups on Facebook, LinkedIn and Google+ that your audience should be members of. Or perhaps you can make a list of people they should follow on Twitter.
4. How I became a benefit adviser
This is a great way to showcase your credentials and experience. Youll get SEO benefit when people search for the job title that the post references, and there is usually a high degree of curiosity about these types of articles. Plus, youre the ultimate expert on the path you took to get where you are today. Just make sure your post doesn't read like a résumé in sentence form be sure to infuse your story with interesting personal details, like the mentor who changed your focus in school or obstacles you had to overcome, Satterfield recommends.
5. Frequently asked questions
Anyone with some type of expertise gets asked certain questions about their job, their products, and their industry. It may be old hat to you, but for those who dont have the same level of expertise, having answers to FAQ in one place is very helpful. Think about the typical questions you get asked a lot once people find out what you do, or the questions someone asks you when theyre sitting next to you on a plane, Satterfield suggests.
6. Would you like to blog for EBA?
Now that you know what to write, EBA is always looking for benefit advisers and industry experts to blog about benefit trends, hot-topic news items, and to offer tips and advice to our readers. If youre interested in blogging for us, contact EBAs Editor-in-Chief Elizabeth Galentine at elizabeth.galentine@sourcemedia.com.
