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Customize messaging.
Employers should offer a variety of materials for employees, depending on their life stage, rather than just a generic pamphlet for the entire workforce. “You should have brochures for your young, single employees. And for your employees who are married with a kid. And another for your employee who is nearing retirement,” Meyer said. “Give them some examples [about costs and benefits of different health plan options] that might be applicable to their lives, and what stage they are in, and that might help them make decisions.”