Marketing

Benefit agencies often thrive by hiring more salespeople, but this can undercut the firm’s long-term viability, says adviser Eric Silverman.

Having a different conversation with clients will set you apart from the larger agencies, says Nelson Griswold.

For most firms, this is one of its weakest skill sets. Jack Kwicien explains why it is required to grow your practice.

These techniques can help advisers boost their search engine placement and online marketing results.

Putting the sales process in perspective and getting these steps right will improve your business, says Wendy Keneipp.

Some organizations are deploying a strategy that reduces their HSA contributions in favor of employer-funded indemnity products, such as accident and critical illness insurance.

As a result of the Affordable Care Act, employers are looking for their brokers to do more than simply provide a health insurance quote.

For employers, understanding millennials’ preferences and tailoring their benefits offerings are imperative to enticing these workers to enroll.

Twenty- and thirty-somethings preferences will determine how medical benefits are offered.

Premium increases continue to motivate employers to consider cost-saving solutions they previously may have shunned, says Arthur J. Gallagher’s Paul Fetterolf.