Marketing

How employers design benefit packages is changing, leading many to rely on their brokers more than ever before, says Rodger Bayne.

Expert panel at EBA’s Workplace Benefits Renaissance event say clients are now receptive to telemedicine, self-funding and other solutions they previously dismissed.

Market differentiators can help agents thrive in the new healthcare landscape, says Rodger Bayne.

Digital platforms place new demands on agencies, but they also create rich new opportunities.

Before going down this path, employers should understand what’s involved in moving workers to a benefits marketplace.

Before making a recommendation, advisers should understand what’s involved in moving an employer to a benefits marketplace.

Employers hoping to attract and retain workers need look no further than their vision plans, as new research shows vision benefits have high engagement with employees.

Knowing where to focus is the key to successful selling in the benefits business, according to John Graham.

Advisers can educate employers about carrier choice and plan options to create the comprehensive plan their workers are seeking.

The benefit agency has changed the way this little-discussed product is sold by incorporating choice into their private benefit exchange.