Marketing

For communication to be successful, it has to be the right message, delivered to the right audience, says Wendy Keneipp.

Advisers looking to maximize the impact of their client- and prospect-facing material should take these factors into account, says Selden Beattie’s Beverly Beattie.

The benefits market is undergoing a transformation and few operations seem fully prepared.

When advising the youngest generation in the workforce, brokers must focus on education and technology-driven tools to enhance understanding.

If the owner and the executives are the only folks working during a storm, wouldn’t those be ideal days to reach your intended target?

A brokerage’s most valuable asset is not prouducts, but the quality of its relationship with clients, says Bottom Line Solutions’ Nelson Griswold.

Marketing has changed and benefit advisers must learn the new rules, says Q4intelligence’s Wendy Keneipp.

It’s in a broker’s best interest to align their performance with employer expectations, says John Graham.

Whether just starting out, or expanding an existing marketing plan, Amy Evans says social media can be an engaging way to promote your agency.

The Affordable Care Act, new ways to fill the sales pipeline and Zenefits dominated EBA’s BeAdvised blog commentary this year. The top 10 most-read blogs of 2015 detail the growing number of ACA regulations and reporting requirements, explain why advisers don’t accurately understand the threat behind a tech-focused brokerage and highlight simple-yet-effective ways producers can increase existing client revenue and get prospects to open the door.