Voluntary

Despite early successes, many large employers still reluctant to move employees to an online benefits market.

The carriers offering the supplemental benefits see a value-add for employers that sign on, but experts say advisers will play a critical role in getting employees engaged.

The telecommunications firm partners with WebMD for a weight loss program that helped nearly two-thirds of its employees shed unwanted pounds.

Six thoughts about the supplemental benefit sales process for brokers to keep in mind, including the value of partnerships and the importance of knowing that revenue and commission percentages are not the same thing.

The carriers offering the supplemental benefits see a value-add for employers that sign on, but experts say advisers will play a critical role in getting employees engaged.

Some of the early entrants to the PBE market may plateau because their strategy to selling exchanges is flawed, says Frenkel Benefits’ Craig Hasday.

Accommodating employees who are experiencing disabling illnesses or injuries can help them work more comfortably, boost output and minimize absences.

The strategy to sell exchanges as a product rather than a solution could lead to employer disinterest, says Craig Hasday.

The telecommunications firm partners with WebMD for a weight loss program that helped nearly two-thirds of participants shed unwanted pounds.

Employers and advisers expect the importance of supplemental benefits to grow, fueled in part by the changing demands of employees.