Leveraging socio-demographic data to understand employee needs and behaviors
When medical care accounts for only 10-20% of the modifiable contributors to healthy outcomes, it's critical to consider every opportunity to positively influence health choices. Employers need to move beyond industry-standard measures of price, utilization and quality, and leverage socio-demographic data to understand their employees' behaviors, attitudes and preferences. This data can help employers discover what drives ER use, understand rationales for primary care provider selection, and identify groups who are unaware of their own health risks. This session will focus on employers' experiences and how they leveraged socio-demographic data to understand the drivers behind their employees' health and develop innovative programs to improve outcomes.