For benefit advisers, smart tech and AI are a stepping stone to better client service

Published Updated 6 Min Read

Uriel Mont from Pexels

The benefits world isn’t always quick to embrace new technology tools, but according to adviser Ed Ligonde, that’s to the detriment of benefits professionals everywhere — and their clients. 

“This industry has always been behind the eight ball when it comes to empowering brokers to do our job quicker, faster and better,” says Ligonde, partner and market director at Nava Benefits. “We focus so much on making things easier for the client, but when we build technology to help us do our job quicker, that’s a benefit for clients as well.” 

Stephanie Schomer
Editor-in-chief

Stephanie Schomer is the editor-in-chief of Employee Benefit News. She was most recently the deputy editor of Entrepreneur magazine and previously held positions at Entertainment Weekly, … Read full bio


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