Life insurers gearing up mobile efforts

Published Updated 3 Min Read

Nine in 10 life insurers surveyed recently are meeting producer demands with mobile technology initiatives, according to a new report issued by LIMRA, a worldwide research, consulting and professional development organization.

The report, “Mobile on the Move: Reaching Insurance Stakeholders Wherever They Are,” is the result of an examination of the mobile initiatives of 53 life insurance companies in the United States and Canada, and what they are doing to integrate mobile devices into their business model.

Pat Speer
President

Pat Speer is president of Speer Content Strategy & Development LLC, a communications and content management consulting firm. She is also the former editor-in-chief of Insurance Networking News.


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