The ACA will require advisers to use automated tools and systems

Published Updated 3 Min Read

The bend-over-backwards approach brokers have used in the past — agreeing to do most, if not all, of what a client asks — will no longer be sustainable with the reporting requirements of the Affordable Care Act, forcing advisers to integrate the use of online systems and obtain useful data.

Every broker says they provide good service and most provide the same examples of what they provide, said George Reese, founder and CEO of Employee Navigator at EBA’sWorkplace Benefits Summit in Boca Raton, Fla. on Wednesday. While “insurance agents are great salespeople [they] sometimes lack strategy,” he added.

Brian M. Kalish
Online Managing Editor, Health Care Group

Kalish is a fomer managing editor of SourceMedia’s Employee Benefits Group.


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