Today’s workforce is made up of employees spanning several generations. Each group — from baby boomers and Generation X to millennials and Generation Z — brings with them distinct needs, expectations and priorities regarding employee benefits.
For benefit advisers, this diversity presents both a challenge and opportunity when it comes to helping employer clients design benefit packages. A one-size-fits-all approach is not enough to attract and retain top talent. Instead, organizations must craft benefits that are flexible, inclusive and adaptable.
