The latest push on financial wellness has many advisers and employers alike doubting if it’s just another trend.
The context is important, especially as Financial Literacy Month winds to a close. Over the past decade, we’ve seen a flourish of employee benefits take root. A competitive labor market combined with integrations with payroll and other platforms have made it easier than ever to offer new solutions with little overhead. Entire new categories such as mental health have not only become normalized, but also gave way to new subcategories.
