Wendy Keneipp

Advisers are often afraid of coming off as self-promotional, but focusing posts on client values will produce a message that resonates.

Producers have limited time to get an employer’s attention and being obnoxious will not work.

While there is no guaranteed answer for success, there are certainly ways to positively influence the process, says columnist Wendy Keneipp.

Advisers must weigh the pros and cons and ask themselves: How badly do I want this?

There is often a major disconnect between an insurance-focused website and what advisers are actually doing for clients.

To build a strong business, advisers should go after prospects that will be a good fit for their agency.

By understand how today’s clients consume information, firms can develop and present messaging that will resonate with employers.

Most advisers thinking about business relationships haven’t changed since the days when men ran everything and women were secretaries, says Wendy Keneipp.

As clients’ go-to resource, advisers should provide employers with fact-based analysis of what is and is not included in ACA replacement bill, says consultant Wendy Keneipp.

Focusing on a shared vision and building the culture of a brokerage will naturally lead to a better product, says columnist Wendy Keneipp.

Brokers don’t realize marketing directly influences buyers and the selling process, says consultant Wendy Keneipp.

Many of these transactions are wrought with issues that are largely avoidable, says columnist Wendy Keneipp.

The best advisers live up to their management role and are constantly learning and elevating their firms, says columnist Wendy Keneipp.

Short-sighted decision-making from the leadership team is frustrating, says columnist Wendy Keneipp. Here's how to overcome that.

Sharing political opinions with colleagues — and especially clients — can have a negative effect on an adviser’s business, says columnist Wendy Keneipp.

An industry in crisis requires more than incremental changes to save itself, says columnist Wendy Keneipp.

If today’s client isn’t intrigued with what an adviser is sharing on sites like LinkedIn, there is no reason to believe that they’ll be interested in person, says Wendy Keneipp.

If allowing advisers to post freely on LinkedIn and other sites is worrisome, firm owners need to reevaluate internal communication practices, says columnist Wendy Keneipp.

Programs often try to appeal to a broad audience, and wind up appealing to no one, says Q4Intelligence’s Wendy Keneipp.