5 reasons employers should offer sponsored fertility benefits

Published Updated 2 Min Read

Demand for top talent is pushing plan sponsors to enhance their employee benefits. Some are making changes to their fertility benefits and publicly sharing the details in an effort to attract and retain key talent.

A recent Willis Towers Watson study of employer groups, found that 66% of employers planned to offer a fertility benefit by the start of 2019, compared to 55% in 2017. The market continues to change — for example, smaller companies are now looking for family-building solutions and benefit limits are increasing. This trend is a reflection of the high demand employees have for family friendly benefits.

A managed fertility benefit, one that provides clinical oversight throughout an employee’s fertility journey, allows both the employee and the employer to lean on the experience and knowledge of those managing the benefit. These programs increase the likelihood of a healthy singleton pregnancy while decreasing pharmacy, neonatal intensive care unit and other healthcare related costs. According to the WINFertility database, the average nursery/NICU admission for high-order multiple gestations (triplets) can cost $400,000, while NICU costs for twins can run over $80,000. These are high costs that can be avoided with a healthy, full-term singleton baby. Managed fertility benefit solutions drive more successful outcomes by utilizing medical protocols like elective single embryo transfer. These protocols greatly reduce the risk of twins and triplets, in turn, reducing the risk of premature births and the long-term healthcare costs for chronic conditions that often accompany premature babies throughout their lives.

The infertility journey is a stressful one that takes a toll on an individual’s emotional and physical health. Each family-building journey is unique. An employer that offers benefits to help employees explore various treatment options and pursue those most likely to be effective, earns a high degree of loyalty from the employees who utilize these programs. Improved outcomes — more full-term, healthy singleton babies — means happy employees. An uptick in employee loyalty reduces costs associated with lost productivity connected to turnover.

Peter Nieves
Chief commercial officer

Peter Nieves serves as the chief commercial officer for WINFertility.


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